How do you tell a good story? What makes people listen to your ideas? Researchers, teachers, parents, and managers are constantly trying to get people (big or little) to listen to them. What makes people listen?

This is one of the best books I’ve read recently about communication. The authors make a compelling case that principles of a good movie or commercial ad can be usefully applied to selling research ideas, or getting kids or employees to do what you want them to do.

As a researcher and teacher of business management, these messages come close to heart. As soon as I finished reading the book, I wanted to read it again!

IS cases

• MIT Sloan working papers http://mitsloan.mit.edu/cisr/papers.php
• http://www.espen.com/papers/glamox_a.pdf

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